Home
LI-CHEN's first-generation entrepreneur, Lai Chin, established "Yu-Hsiang Iron Factory" on the first floor of his family's detached house in Fengyuan, Taichung, initially focusing on the manufacture of iron frames and mold frames. As market demand increased, Lai Chin transformed his business and entered the aluminum extrusion conveyor industry, opening a new chapter in LI-CHEN 's development and laying the foundation for its future.
It has been officially renamed " LI-CHEN INDUSTRIAL ".
Shortly after changing its name to " LI-CHEN INDUSTRIAL ", the company moved from its original detached house to a new 500-ping (approximately 333 square meters) factory, further expanding its production scale. As the company continues to develop, LI-CHEN has gradually expanded from the domestic market to the international market, actively developing its export business.
The company began modularizing its conveyors to achieve standardized production and developing molds. Simultaneously, it started focusing on industrial design and aesthetics, integrating aesthetic elements into product design to enhance the functionality and appearance of the conveyors, meeting market demands for high quality and innovative design.
LI-CHEN INDUSTRIAL is expanding again, relocating its production base to its current location—a new 1,500-tsubo (approximately 165 square meters) factory at 148-3, Kosei-ro, Kamioka-ku. This move not only increases production capacity but also lays a solid foundation for future business expansion.
With the company's succession plan in place, Lai Chien-hung took office as the second-generation chairman. Upon assuming the role, he focused on improving labor-management relations and promoting workplace reforms. Through company budget support, he established an Employee Welfare Committee to enhance employee benefits and job satisfaction, creating a more harmonious work environment.
The company innovated its business model, making its website the primary marketing channel and actively expanding into the online market. That same year, it began regularly uploading product demonstration videos to YouTube to enhance brand exposure, allowing global customers to more intuitively understand product features and ushering in a new chapter in digital marketing.
The company began sponsoring the Fengyuan High School baseball team to support the school's sports development. Since then, the company has visited the team twice a year to communicate and interact with the players, and to continuously support their training and growth.
We are committed to building a gender-equal workplace, vigorously cultivating female talent, and supporting women's career development after marriage. To create a woman-friendly workplace, the company has improved relevant systems, including flexible working hours, maternity leave, parental leave, and childcare allowances, striving to create a fair, diverse, and supportive work environment for women's growth.
We have successfully developed and obtained a patent for "aluminum sheet and strip". This product makes full use of the lightweight, flexibility and heat resistance of aluminum, and is designed and applied according to the needs of various industries, providing an innovative solution, further expanding the company's product line and enhancing its market competitiveness.
Attending the International Plastics Industry Exhibition in Thailand
Travel to Vietnam to participate in the "International Plastics and Rubber Industry Exhibition".
Because the chairman serves as the president of the Fengyuan Cultural and Educational Foundation, the company began to actively participate in educational activities and forged a strong bond with volleyball, launching a donation campaign.
The company allocates budgets to participate in regional public welfare activities, sponsors volleyball and baseball teams, and assists students in developing extracurricular activities, demonstrating its long-term support for education and sports. It is committed to nurturing volleyball players in Taichung City and promoting community cohesion and sports development.
With the COVID-19 pandemic, remote work has become the mainstream, and the number of visitors to the site has decreased significantly. Companies have used this downtime to reorganize and renovate their factories and offices to provide employees with a more comfortable working environment and improve employee job satisfaction and efficiency.
The company continues to strengthen its online marketing efforts and, in conjunction with the completion of the new uniforms, has filmed a corporate image video to enhance its brand image, increase market exposure, and deepen consumers' awareness and impression of the brand.
In line with the company's vision—"Intelligent Delivery and Smart Marketing"—we have updated the website to enhance the user experience, making it easier for customers to browse products, further strengthening the brand image and improving customer satisfaction.
In response to energy conservation and carbon reduction policies, we have completely stopped printing paper catalogs, adopted AI-powered website services to improve the timeliness of information, and worked together to promote sustainable development.